Practitioner Diploma in Executive Coaching

Practitioner Diploma in Executive Coaching



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Anne-Liis  Paide

Contact Anne-Liis Paide
Telephone: + 372 5855 7027

Course PDF


The Practitioner Diploma provides a solid grounding in the principles and practice of coaching.

"I have found the AoEC diploma course to have been both rewarding and extremely useful. The balance of directed learning, course work and supervised coaching practice has been the right mix for me. Most powerful has been the in-house coaching sessions where there has been opportunity to practice and receive meaningful feedback." Matt Lock, Graduate, Sports Scotland

Course Summary

Held over a series of 3 two-day modules plus a Live Action Coaching Day and supported by an e-learning programme, participants work with the AoEC’s comprehensive coaching model of Beginnings, Middles and Endings to mirror the Executive Coaching process.

Course Objectives

Qualification: Practitioner Diploma in Executive Coaching

Accreditation: Middlesex University, EMCC, ICF ACSTH, AC recognised course.

AoEC expectations of participants: To attend all the modules, to take part in the tutorials for each module, to have a minimum of two practice clients and to complete the required coursework.

Training progression: Graduation from the Practitioner Diploma provides you with a free entry process to the Advanced Practitioner Diploma. This takes the form of a thorough coaching competency assessment leading to a robust learning plan.

Programme Structure

  • build a strong professional client relationship based upon trust, respect and rapport
  • draw upon a significant body of psychologically grounded coaching skills, to promote client development, encourage breakthroughs and deepen understanding
  • align coaching to the business and organisational context
  • manage effective closure to exceed client, coach and sponsor expectations

Who is it for?

The programme is primarily for experienced managers, trainers, consultants and life coaches.

This programme is also available for delivery as an in-house coach training programme. Please contact Anne-Liis Paide at for further details.

Entry Requirements

Substantial people development experience in management, training, counselling or consulting.


EMCC Qualification
Practitioner level
Equivalent to UG degree / NVQ5

ICF Qualification
Represents 60 Accredited Coach Specific Training Hours (ACSTH). The ICF requires 60 Coach Specific Training Hours when applying by Portfolio Method for individual coach accreditation for ACC (Associate Certified Coach).

Middlesex University / Professional Development Foundation
20 level 6 credits through Middlesex University

Association for Coaching
AC Recognised course

Assessment Process

  • completion of the three modules + LACD (Live Action Coaching Day) in sequence on a single programme
  • an individual coaching tutorial after module 2 and 3, to embed the personal learning and experience the process of being coached
  • participation in 6 group discussions (3 tutor lead) by webinar after each of the 3 modules to deepen your understanding
  • completion of the online programme to support and develop your learning further
  • successful participation in and completion of the work for the Live Action Coaching Day, assessment, closure and ongoing development
  • presentation of your unique and developing coaching framework and model
  • reflective essay on your personal learning journey
  • live demonstration of your coaching
  • recommendation for ongoing study


Practitioner Diploma in Executive Coaching

Course Faculty

Moira Halliday

Moira Halliday

Moira joined the AoEC in January 2009 as a Programme Facilitator and became our Director of Training in October 2009. For over twenty years she successfully combined organisational consultancy, executive coaching and psychotherapy and in her own business, working with CEOs, senior managers, leaders and leadership teams and focusing on developing effective leadership skills, organizational learning, managing change and enhancing personal effectiveness. Moira is trained in Humanistic Psychology and Process Oriented Psychology as well as being a trained mediator, experienced in conflict resolution and developing mediator training programmes.

In addition to delivering across AoEC open programmes, Moira also has responsibility for design, quality assurance, faculty development and supervision.

Being a member of the AoEC team provides Moira with an opportunity to feed her passion for realising potential for people and organisations. Moira is also committed to her own theoretical and experiential learning.

Peep Aaviksoo

Peep Aaviksoo

Peep has twenty years of experience managing stock listed companies in Estonia and sitting in the supervisory boards of different public and state owned companies. He has also served as Vice Mayor of Tallinn.

He has graduated from Tartu University as a basketball coach, got MBA in Estonian Business School and passed Senior Executive Program in London Business School.

Today he is managing the Executive Training Center of Estonian Business School that is a license holder of AoEC in Estonia. He has also done mentoring for Enterprise Estonia.

Peep is a graduate of the AoEC Practitioner Diploma programme and is faculty on the AoEC's Coaching Skills Certificate and Practitioner Diploma programmes. Peep is an Associate Certified Coach with the ICF.

Riina Varts

Riina Varts

Riina has been dealing with people management issues, managing people, consulting and developing managers for nearly two decades. She’s worked as an assistant to foreign and prime ministers, managed HR functions in Hansabank and in Eesti Energia. She has experience in mergers and acquisitions, re-branding, performance- and talent management, leadership development programmes.

She is a member of Estonian Association for Personnel Development, having been closely connected to its management board for 6 years. Since 2005 she has her own consultancy business.

She has delivered a range of training programmes both at home and abroad. Riina is a graduate of the AoEC Practitioner Diploma programme and is faculty on the AoEC's Coaching Skills Certificate and Practitioner Diploma programmes.